In his Wednesday column, “Imbalances of Power,” the New York Times‘ Tom Friedman wrote:

More and more, I am convinced that the big foreign policy failure that will be pinned on this administration is not the failure to make Iraq work, as devastating as that has been. It will be one with much broader balance-of-power implications — the failure after 9/11 to put in place an effective energy policy.

It baffles me that President Bush would rather go to Saudi Arabia twice in four months and beg the Saudi king for an oil price break than ask the American people to drive 55 miles an hour, buy more fuel-efficient cars or accept a carbon tax or gasoline tax that might actually help free us from what he called our “addiction to oil.”

The failure of Mr. Bush to fully mobilize the most powerful innovation engine in the world — the U.S. economy — to produce a scalable alternative to oil has helped to fuel the rise of a collection of petro-authoritarian states — from Russia to Venezuela to Iran — that are reshaping global politics in their own image.

We at Ampolo don’t want to be too long-winded here, but, as the following short video that we particularly like makes clear, there are alternatives to oil. The video also shows that creativity itself has tremendous power when harnessed in this fashion. (Don’t be put off by the narrator’s foreign accent. It only takes a few seconds to understand him.)

Our thanks to Seth Stevenson of the online magazine Slate for drawing our attention to this in his recent feature on the Clio Awards for best commercials of 2008.

We don’t want to spoil the video for you, but if it moves you to want to know more about the subject, come back and click on website 1 or website 2.

Have a great Memorial Day weekend. Drive safely…and at 55 m.p.h. on the highway.

And if you have the energy, send us a comment.