To what lengths–mini or maxi–will you go for the environment? In an article in today’s Huffington Post, blogger Olivia Zaleski notes that Target has introduced a new line of sustainable swim wear. The store has teamed with eco-fashion designer and sustainable materials expert, Rogan Gregory. Zaleski praises the effort to use sustainable materials, but wonders if the line is able to sustain a low pricebecause workers are exploited. And, she is less than wowed by the fashion element of “Rogan for Target.” She writes:
“The line is a monstrous collection of rompers, striped vests, and itsy-bitsy bikinis all made from certified sustainable materials such as eco-sensitive synthetics, rapidly renewable hemp and bamboo fiber. No 15% organic cotton here. Rogan goes all out with 100% wovens and flax linen blends. Each item’s tag is printed on 100% post-consumer recycled paper and boasts a tidbit of info on the collection’s ethics and intentions.”
Read the complete article and see photos by clicking here. Then tell us what you think.
Just wondering: do you have to wait 30 minutes before going into the water after eating your organic meal?
Why not eschew clothes altogether? Then there would be no environmental impact whatsoever.
The author of the article, Olivia Zaleski, evincing a mild dudgeon for her subject matter, obviously was a poor match for this assignment–totally unable to appreciate the products from the point of view of one of its targeted audiences: adolescent boys thumbing through the advertising supplements. For example, she wrote: “I mean honestly, do you know anyone who can pull off that turquoise mono-kini?” As a matter of fact, that very thought probably occurred to a lot of the boys (OK, and the men) reading the article. As Zaleski herself describes these kinds of clothes–with inadvertent accuracy–they are “just a fantasy.” Exactly.
The Ampolo team takes no responsibility for nom de plumes. We assume the previous two comments are from impostors, though maybe our reach extends to the rich and famous. If so, advertisers: jump on board! Anyway, we like the comments themselves.
It’s nice that big designers are doing the high/low thing, but the watered down versions for kohl’s, target, etc. just promote trendiness and throwaway products. It’s nice that they’re using sustainable resources, but churning out cheap trendy products just promotes waste, even if it can turn into compost. There’s still all the wasted labor & shipping to consider.
Here’s my personal favorite part of this diatribe, “And I’m not going to speculate on the manufacturing processes employed by Target. Any factory that allows for a $14.99 price tag merits some investigating.”
It seems to me as if the author (if she is indeed an author) is indeed speculating on the manufacturing process! As Mayor Daley the First would have said, “That is guilt through insinuendo.”
Her journalistic tour de farce culmintaes with, “Fantastic to see Target embracing eco-fashion! Next step, offering it at an affordable price that will raise eyebrows, but won’t raise questions.” Pray share with us, oh wise one, would you rather they raise the price in order to allay your paranoid musings?
I need to see a Venn Diagram that shows the overlap between “Eco-Friendly, Green, Prius-driving woman” and “Hotties that look good in a bikini”
oh one doesn’t exist? thats weird
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